We take your privacy seriously

Below, you'll find our privacy policy.

Effective Date: 13th November 2025

1. Introduction

Welcome to Lucky Girl (Parent company: Unserious Labs Ltd) ("Company", "we", "our", "us"). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy policy, or our practices with regards to your personal information, please contact us at michael@unseriouslab.com.

When you use our manifestation and affirmation app ("App"), you trust us with your personal information. We take your privacy very seriously. In this privacy policy, we aim to explain in the clearest way possible what information we collect, how we use it, and what rights you have. Please take the time to read it carefully. If there are any terms you do not agree with, please discontinue use of the App immediately.

2. Information We Collect

We collect personal information that you voluntarily provide when you register on the App, express interest in our features, participate in activities within the App, or otherwise contact us.

The personal information we collect includes (but is not limited to):

Username
Email Address
Name
Usage Data
Affirmations and manifestation entries
Goal and intention logs
Photos or voice entries uploaded through the App
Personalization preferences and settings

3. How We Use Your Information

We use the information we collect in the following ways:

To facilitate account creation and log-in
To manage and personalize user accounts
To send administrative information (e.g., updates, terms, policies)
To deliver personalized affirmations, manifestations, and recommendations
To improve user experience and App functionality
To enforce our terms, conditions, and policies
To comply with legal and regulatory obligations
To respond to legal requests and prevent harm

4. Data Tracking Technologies

We use services such as Google Analytics, Mixpanel, and App Store insights to collect usage data. These tools help us understand behavior and improve the Lucky Girl experience.

5. Sharing Your Information

We may process or share your data based on the following legal bases:

Consent: When you have given us specific consent for a purpose
Legitimate Interests: When processing is necessary for business improvement or feature delivery
Contractual Necessity: To fulfill the terms of your agreement with us
Legal Obligations: To comply with applicable laws, requests from authorities, or court orders

6. How We Keep Your Information Safe

We use appropriate technical and organizational measures to protect your personal information. While we strive for maximum security, no system can be 100% secure. All information transmitted to or from the App is at your own risk and should be done via secure connections.

7. Retention of Your Information

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless longer retention is required by law. When no longer needed, we will delete or anonymize your data. If deletion is not immediately possible (e.g., due to backup systems), we will isolate and secure the data until deletion is feasible.

8. Your Privacy Rights

Depending on your location (e.g., UK or EU), you may have rights to:

Access your personal data
Rectify or delete data
Restrict or object to processing
Request data portability
Withdraw consent at any time

To exercise these rights, contact us using the details below. We will respond in accordance with applicable laws.

9. Contact Us

If you have questions or comments about this policy, you may contact our Data Protection Officer (DPO), Michael, by email at michael@unseriouslab.com, by phone at +447522657793, or by post to:

Unserious Labs Ltd
32 Haugh Lane,
Sheffield, S11 9SA,
United Kingdom

10. Changes to This Privacy Policy

We may update this policy to reflect changes in our practices or for legal or regulatory reasons. We will notify you of significant updates through the App or by email. Please check this page regularly for the latest version. Changes are effective when posted.